With Ikea, TaskRabbit will gain greater exposure to potential customers who may require other services Taskers are able to provide like cleaning, moving and packing, yardwork, and other home improvement projects. “We will be able to learn from TaskRabbit’s digital expertise, while also providing IKEA customers additional ways to access flexible and affordable service solutions to meet the needs of today’s customer,” says Jesper Brodin, President and CEO of IKEA Group. Existing Ikea customers are probably already using TaskRabbit or other services to find handy workers to build their furniture so it makes sense that Ikea would take advantage of the opportunity to make it easier for consumers to build their bookcases, shelves, and sofas.Īdditionally, the deal allows Ikea to step into the gig economy and beef up its technological capabilities. The deal is a great example of acquiring to meet the needs of your customers, which is critical to long-term success. TaskRabbit and Ikea already have a pilot partnership to assemble furniture in the UK. The idea is that you’ll buy the furniture from Ikea, and then hire a Tasker from TaskRabbit to build it for you. Ikea is hoping to solve this problem for future buyers with its acquisition of TaskRabbit, a platform that connects freelance workers to jobs. The “simple” diagrams are not easy to follow, some of the screws or nails go missing, and sometimes the piece falls apart after you finish building it. If you have ever purchased Ikea furniture, you understand the struggle of trying to assemble it.
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